Due to the high cost of developing, advertising, manufacturing, and distributing a new product, profits are...
Due to the high cost of developing, advertising, manufacturing, and distributing a new product, profits are often low in the _______ stage of the product life cycle
Homework Answers
Market introduction / introduction stage.
This stage is characterized by a low growth rate of sales as the product is newly launched and consumers may not know much about it. Traditionally, a company usually incurs losses rather than profits during this phase. Especially if the product is new on the market, users may not be aware of its true potential, necessitating widespread information and advertising campaigns through various media.
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Due to the high cost of developing, advertising, manufacturing,
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in
what stage of the product life cycle are laptop computers? what
does figure 14.5 indicate firms should do at that stage? What will
the next stege be? as a CEO what might you do at the stage to
optimize profits?
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in
what stage of the product life cycle are laptop computers? what
does figure 14.5 indicate firms should do at that stage? What will
the next stege be? as a CEO what might you do at the stage to
optimize profits?
Profits Losses may occur Very high profits Declining profits Life Cycle Stage Introduction Growth Maturity Sales Low sales Rapidly rising sales Maturity Competitors Few Growing number Stable number, then declining Declining number Falling sales Decline Profits may fall to...
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