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Q79 Answer the following questions: (a) How useful do you find Freeland’s four areas of distinction...

Q79

Answer the following questions: (a) How useful do you find Freeland’s four areas of distinction between internal communications methods? [1 Mark]

(b) How would you characterise newsletters, memos and the intranet? In what circumstances would you use each of these methods? [2 Marks]

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Answer #1
  1. (a) Freeland's four areas of distinction between internal communication methods is an essential aspect in defining and setting the tone for internal communication. Internal communication is within the boundary of an organization. This helps us in finding the correct means of communication within the organization. This specifies which method to use, whether electronic, hand written, face to face or through a report.

(b) Newsletters are used for "one to many" communication. This is a formal method of communication and is used when the sender wants to explicitly make people aware about certain issues within the organization. Example: The Annual report of the organization.

Memos are a formal way of communication between various hierarchies within an organization. Memos are short notes including explanations sought from a subordinate by the superior. This can include an explanation for unauthorized leaves, fall in efficiency of an employee etc.

Intranets are internet and connected between the employees of the same organization. The means of communication can be both formal as well as informal in the case of intranet. Intranet can be used for communication of message in less time for quick action. Example: A call for an urgent meeting of the various departmental heads in half an hours’ time ( without prior notice)

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