Question

Q41

Answer the following questions:

(a) How do public relations and marketing overlap in the area of consumer public relations? [1 Mark]

(b) Is it relevant to define public relations and marketing as separate disciplines in this area? [1 Mark]

(c) Should all campaigns be carried out from an integrated marketing communications viewpoint? [1 Mark]

PLEASE DO NOT WRITE THE ANSWER - USE WORD FORMAT.

NO PLAGIARISM PLEASE.

Answer 1

Answer

a) marketing is the wider term, involving various activities to reach out the potential customers or public, and public relations refers to maintaining the prospective customers and making them loyal through communication, offers, and being in touch with them through social media platforms. These activities overlaps in the area of public relations to strengthen the business and to retain he customers.

b) yes it is relevant to state that marktimar and public relations are two seperate descipline in this area, because one try to build brand and awareness, enhance value and products reachability, the later supports building strong customer base and keep all the public integrated to understand and get the knowledge about the offerings.

c) yes, I do think that all the campaigns be need to be Carried out from an integrated marketing communications viewpoint, because, it helps to make the campaign successful and reach out larger customers, attract them and retain them through effective communication. But, it is subjective and depends on the firm its capabilities and what sort of strategies it's applying for promoting the product.