The Keebler Elves are well known in advertisements for Keebler snack products. These characters are an...
The Keebler Elves are well known in advertisements for Keebler snack products. These characters are an example of a:
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brandmark |
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brand equity |
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service mark |
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brand name |
Homework Answers
brand equity
this is an example of brand equity because he add value to the product under some particular brand does make their brand more preferable over other brands
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The Keebler Elves are well known in advertisements for Keebler
snack products. These characters are an...
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to...
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A well-known conglomerate that manufactures a multitude of noncompeting consumer products instituted a corporatewide initiative to...
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McDonald’s is a well-known fast food chain throughout the world. In recent years, it has worked...
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Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of thee spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below Male Celebrity 41...
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