Question

in your own words ( typed) write about differentiation strategy of chevron company , in a long paragraph

Answer 1

Chevron has emerged to be one of the largest oil companies in the world. The company has expanded its horizon vertically and indulges in a range of oil products. The company has lived up to its vision of becoming the global energy company in the world.

Chevron deals in diversified portfolio of oil products such as natural gas, crude oil, deep water resources, fuels as well as lubricants and petrochemicals, etc. The company has differentiated its products based on demographics as well as geography of the region. One of the primary factors behind the success of Chevron is that it indulges in differentiation marketing to promote its products. The company conducts a thorough study of the demographics and analyzes the needs of the geography as well as the people. Accordingly it comes up with user-benefit based and value-based products which can ease out the pain points of the region under consideration. The company offers the consumers, what they desire, and this helps the company in winning the consumers over the competitors. Through the principles of differentiated segmentation and marketing, Chevron company has been successful in developing a strong market hold for itself in the industry.