In your opinion, what impact do you think digital ads (DOOH) will have in the OOH (out-of-home) environment? Do you think they will prove to be more engaging for the consumer? How so and why? Provide support for your answer.
Basically, but Digital out-of-home (DOOH) means advertisement to different media distributors all across the places and networks related to the venue but just not only relatable to bars, cafes, colleges, stores, malls, airports, shops and much more alike. Out-of-home advertising shows a 100% visible ads on screen with a brand-safe environment, with outstanding viewability. But undoubtedly, DOOH is more so valuable to advertisers. Competently, it has proved to be eye catchy and grabs the vast amount of viewers attention. Motion DOOH ads seize the attention of outside audiences better. It is noticed, and a recent study shows that DOOH ads are likely to be 2.5 times more impactful than OOH ads.
Yes, it has proved to be more engaging for the customers. In the digital ads industry, advertisements may be paid for programmatic arenas. Programmatic strategies are asked to be specific about the desired audience or their audience characteristics, and automatically that type of audience is being targeted, particularly during advertisements. Likewise, these platforms may help buyers to execute the plan and direct it further across different media platforms in a similar workflow manner.
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In your opinion, what impact do you think digital ads (DOOH) will have in the OOH...
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