Question

In a discussion post of 150 words, explain 3 ways a healthcare facility can reposition or rebrand itself in the wake of growing competition to continue to make maximum gains in its operations.

Answer 1

Ans: Healthcare facility can re-position itself to make maximum gain in its operations by following methods:

a). The healthcare facility can benchmark it's services with that of hotel industry and it can provide best possible services to people. A new terminology like health tourism is developed to attract the patients from foreign countries.

b). Healthcare facility should also promote itself as an organisation which can provide super-speciality services. The doctors and nursing staff should be highly experienced with proven track record.

c). An integrated technological approach should be implemented to provide ease of information and clarity in communication. All systems should be integrated to avoid time lag. All silos must be disintegrated.