Question

1- As discussed in​ lecture, one of the goals of a pull strategy is​ to_____________________________.

A.increase sales calls to distributors

B.give channel members additional media incentives to carry the product

C.build trade demand

D.ensure the producer has full control over the promotion messages

E.save money by only focusing on consumers

2- Which of the following statements is TRUE about public relations and a​ company's overall integrated marketing communications​ efforts?

A.PR should be planned​ first, then advertising second.

B.PR is now the more dominant media than other forms.

C.PR should have a separate budget from marketing communications.

D.PR has no value within a social media context.

E.PR should be blended smoothly with promotion activities.

Answer 1

1. D. Ensure the producer has full control over the promotion messages is one of the goals of a pull strategy. The other goal is to create or increase consumer demand. Whereas the remaining ones are not relevant in this context.

2. E. PR should be blended smoothly with promotion activities is the statement that is TRUE about public relations and a​ company's overall integrated marketing communications​ efforts. Whereas the remaining ones are not true in this context.

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