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1) Customers of Polimer Inc. have been experiencing a hard time with understanding the benefits Polimer...

1) Customers of Polimer Inc. have been experiencing a hard time with understanding the benefits Polimer Inc.'s product. As a marketing expert, which of the following is more appropriate to suggest? A. Change the price B. Change the distribution network. C. Change the value proposition D. Change the CEO E. None of the above.

Which one of the following statements about core competencies is NOT true?

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Answer #1

Option E

Explanation: The marketing message needs to be more informative and clear for the audience.

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