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_____ are the people a consumer turns to for reinforcement of a decision. A. Decision groups...

  1. _____ are the people a consumer turns to for reinforcement of a decision.

    A.

    Decision groups
    B.

    Response groups
    C.

    Loyalty groups
    D.

    Reference groups

  2.   _____ are lists of an organization’s own customers, active as well as inactive.

    A.

    Response List
    B.

    Compiled List
    C.

    House List
    D.

    Company List
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Answer #1

1). Answer is Reference Groups ;-
Reference groups are the people a consumer turns to for reinforcement of a decision.
It will include Individuals or the groups who influence the Opinions , attitudes , believes and the behaviours.
They influence how the consumer interpret the information and make the purchasing Decision...

2). Answer is Compiled List :-
Compiled list are the list of the organisations own customers active as well as inactive..
It is the list which is created by the Multiple sources from the public Records , any other online registrations , and surveys and direct responses which will Be the customers who may be Active or inactive.

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