Question

If you were an advertiser, would you see shoppable ads as a welcome addition to the choices you have to gain visibility and sales for your product or service? Why or why not? What is meant by the term "influencer" when it comes to Instagram photos?

Answer 1

As an advertiser, I would like the introduction not shippable ads as these provide another avenue to get customer attention and with a larger assortment on view along with prices, the customer is more likely to make the purchase. Hence for an advertiser, it opens up possibility of increasing further sales through this channel.

The term influencer is used to denote a person whose social media profile and activities are followed by many and who has a good social standing wherein he or she is looked upon as an example by the social media consumers. For an advertiser, it means that endorsement of any product by Influencer increased chances of sales and revenue generation for that product.