Question

i chose namshi company please disscuss this following :

C. Market tools and Application (MA)

a. Core Marketing Concepts and define value chain

b. Use of Branding and video marketing

c. E-mail Marketing and Social Media Marketing

d. Available tools of E-Commerce For each define [Tools & Channels, Campaign objective, Strategy and Tactics]

Answer 1

C. Market tools and applications

Namshi uses the market tools for increasing its customer base and communicating with its customers through emails, search engine optimization, home website, mobile pages, social media, online web banner advertising campaigns. The company also runs TV advertising campaigns to increase awareness.

The marketing tools are applied based on demographic and geographic customer profiles. Namshi targets the middle east online e-commerce fashion lifestyle customers. The strategy is to increase its mobile based e-commerce sales and marketing through launching an app and targeting the customers through digital marketing tools.

a. Core Marketing Concepts and define value chain

Namshi's core marketing concept is to offer fashion lifestyle products which is a mix of private label collection and well known brands. The company has a large assortments of products and brands in several categories targeting the lifestyle and fashion oriented customer.

The company offers a easy shopping experience to its customers with 24 hrs delivery in UAE , cash payment options on delivery , free delivery and 14 day exchange policy. The company sells it products in the UAE and GCC countries. The company sources its products from top brand and manufacturers and is expanding its logistics and warehouse infrastructure.

The companies has partnerships and investors from local as well as global markets which is providing growth and expansion opportunities to the business.

b. Use of Branding and Video Marketing

The company uses Branding and Video Marketing to create awareness about its products and share information with customers regularly through emails and online notifications. It shares newsletters with customers and videos related to its products on mobile apps, website and social media platforms.

c. Email Marketing and Social Media Marketing

As Namshi is in the online business of fashion and lifestyle products, it focuses on online marketing mediums to connect with its customers through email and Social media marketing for more interactivity and communication. It gives the option to its customers to subscribe to its email based notification by subscription on its website and regularly share posts related to its products, new arrivals and launch and promotions on social media platforms.

d. Available tools of E-Commerce for each define

Tools & Channels - The available tools and channels are emailers, website, mobile apps, social media platforms, search engine optimization, blogs, banner advertising, pay per click ads, influencers, paid and organic media.

The campaign objective for the channels is to increase awareness about the brand and the products, promotional offers, customer acquisition, increase the sales and revenues from the products, increase brand visibility, brand building and driving the customer traffic to the website for more sales.

The social media platforms have the objective to increase followers and customer database, to communicate with customers for interaction, engagement and collection of feedback for the product collection and shopping experience.

The strategy and tactics for the e-commerce tool is to target the specific audience with targeted communication related to brand, products and offers. It is important to be relevant in the search engine optimization and online communications. The engagement is increased with the customers through social media channels to develop a relationship and increase the customer loyalty. Blogs and influencers help in building the brand image, visibility, awareness and share their opinions with the customers to encourage them to buy and discuss the distinguished features and benefits of the products and brands. The emailers , SEO, Social media and websites help the company to collect a database and understand the customer shopping behaviour through data analysis which can further help in improving the products and services.