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perception about particular country, as well as resulting attitudes, often extend to product and brands known...

perception about particular country, as well as resulting attitudes, often extend to product and brands known to originate in these countries, this is known as
a country of origin effect
b extended geoperception
c nationalism
d glocalization
e Foreign consumer culture positioning

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Answer #1

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(a) country of origin effect

Country of origin effect is the practice in which people make perception of good by associating the brand with the country of origin of the product. While nationalism is identification with one own's nation and glocalization is used to describe the product which is sold globally but also take into account the user or consumer of the local market. Whereas foreign consumer culture positioning is the positioning strategy used to distinguish product by associating product with the country of its origin.

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