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Which of the following is the biggest downside of observation research? It is expensive and ineffective....

Which of the following is the biggest downside of observation research?

It is expensive and ineffective.

It does not show what people actually do.

It is influenced by the thoughts and feelings of its research subjects.

It does not yield any information on consumer motivation.

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Answer #1

It is influenced by the thoughts and feelings of its research subjects.

One of the biggest disadvantages of observaiton research is subject/ researcher bias.

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