Question

QUESTION 1

1. One of the differences between interpretive and quantitative research is that unlike interpretive research, quantitative research:

   	a.	is researcher dependent.
   	b.	better enables researchers to test hypotheses.
   	c.	is not likely to stand on its own and requires deep interpretation.
   	d.	does not support a numerical representation of consumers' attitudes.

1 points   

QUESTION 2

1. Which of the following is an effect of consumers never being satisfied?

   	a.	Companies are not able to grow and flourish.
   	b.	Companies hire more people and raise income levels throughout the economy.
   	c.	Companies find it impossible to meet the consumers' demands.
   	d.	Companies incur losses and consequently need to downsize their operations.

1 points   

QUESTION 3

1. In the context of the value equation, which of the following is a benefit for the customer?

   	a.	Opportunity
   	b.	Prestige
   	c.	Interaction
   	d.	Time

1 points   

QUESTION 4

1. Which of the following situations illustrates a touchpoint?

   	a.	A consumer placing an order over the telephone
   	b.	A consumer asking a passerby for directions at an amusement park
   	c.	A consumer watching a television commercial
   	d.	A consumer engaging in word-of-mouth marketing

1 points   

QUESTION 5

1. Unlike cognitive psychology, social psychology:

   	a.	focuses on people's behavior in a group.
   	b.	is not relevant to consumer behavior.
   	c.	is not concerned with thoughts and feelings.
   	d.	focuses on information processing.

Answer 1

Answer 1) Quantitative research is based upon a claim or hypothesis which is later to tested to justify if the research question was correct or not. Option b is the correct option

Answer 2) Consumer is never satisfied because the want and the greed is unlimited. option B is the correct option, where company hires more and more people by raising the level of income across the economy.

Answer 3) Value equation depicts the cost-benefit analysis for a customer. Benefit not only in terms of monetary value but also in terms of efforts, prestige, and welfare. Hence Option B is the correct option, Prestige is one of the benefit for the customer.

Answer 4) Touch point implies the point of communication between the customer and the producer. Option A is the correct, where the consumer places order over a telephonic conversation.

Answer 5) Cognitive psychology focuses upon the thinking, perception, and problem-solving skills. Whereas, the social psychology emphasis on the people`s compliance and conformity in a group. Hence Option A is correct.