Question

Why is it so important to design the physical environment of a bar with a particular type of customer in mind?

Answer 1

When it comes to design the physical environment of bar with a particular type of customer in mind then target marketing (Demographic) plays very important role in it. Before designing the physical environment of a bar you need to know whom you are targeting whether you are targeting older people or younger people. For example if a bar is targeting old age people customers then they cannot design the physical environment of bar with loud music, dance floor, too much lighting and drink menu with too much alcoholic beverages. Old people prefer a bar with sitting facilities and wide space. They like to sit quietly and enjoy their drink. Most of old age people prefer wine, whereas younger people prefer a bar with loud music, dance floor and innovative drinks (cocktail). They like a crowded bar with less sitting arrangements. Younger people look for a unique décor in bar. you need to be more careful while design the bar deck area. The bar should be designed based on the drinks that you will serve. Younger people prefer to have double service bar station while for older people single service bar station is enough. So while design the physical environment of a bar you always need to keep in mind that what type of customer you seek and that makes a bar successful. A bar owner can find out about his target customer by doing surveys and analysis.