Question

Your company sells hair products for men, and you have asked your team to come up with a message that is memorable. You have given them the book Made to Stick, and asked them to use the principles contained in the memory aid from the book (SUCCESs).

Your team handed you a picture that they designed of a man in a conference room giving a presentation in front of a large crowd of well-dressed people. The presenter is wearing an expense business suite but with wild, spiked up hair.

The caption reads "we can make your "hair do whatever you need it to do, but use it wisely."

You know that your Team was trying to make the message memorable by:

Select one:

a. Showing that your products work in business settings

b. By being charismatic

c. By being unexpected

d. By being empathetic

e. By showing that your not afraid to take a chance

Answer 1

e. By showing that your not afraid to take a chance

The team actually tried to make a bold statement in this context and this was done in order to make this attractive. Wild and spiked hair may not be very acceptable in business conversations and therefore this may be contradicted as well.