Question

What marketing opportunities do consumers in the baby boomer age cohort present? (75+ words)

Answer 1

In order to market to the baby boomer age group, it is important to identify different dynamics of the population. The baby boomer population is known to be occupying important life positions and to retain them, is beneficial to the sellers. There require to be a vast variety of products, which would help in retaining this age group.

Though, for many of the automobile industry concentrate on cars for youth, there is a market that is growing for the baby bloomers. The automobile industry has been known to be changing in a manner that would attract the baby bloomers. Cars are being designed in those forms.

Also, seniors today are known to bemore healthy than ever. Seniors might become potential employees, which in turn help in attracting potential customers. Baby boomers focus on clean eating as well as leisure time. They concentrate on healthy as well as natural foods, and prefer organic than other forms of food.

the boomers also concentrate on spending on artwork as well as anniversary gifts, which form another marketing opportunity. Also, many have a pet instinct and like to spend on their pets. Catering to these needs would also be helpful