Why do marketers find baby boomers attractive
Why do marketers find baby boomers attractive
Homework Answers
| Marketers find baby boomers attractive because: | ||||||
| 1) | Baby boomers are a big audience. | |||||
| 70 million people fall into the category of baby boomers. | ||||||
| 2) | Baby boomers are an affluent generation. | |||||
| 3) | Baby boomers are tech savvy. | |||||
| 4) | Baby boomers are self-centered and individualistic. | |||||
| 5) | Baby boomers are healthy and active. | |||||
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