Question

What will be a succesful go-to-market stratergy for Rent the Runway if they entered the UK market?

Answer 1

Answer : since 2009 the clothing rental hasbeem considered as major U.S. retail trend.West saw rise of rental brands like Rent the Runway and Australias Glam Corner and U.K. s options weren't as argued that it coupled with depressed consumers economy plenty.U.K. dealers are now available for more sale.it acted to make all fashion increasingly accessible by all ways.West saw opening for rental options in high streets,there is growing trend towards sustainable fashion.

Rent the runway executives were making olans to take company to next level ,help women get dressed ,it becomes more of routine experience and less of special events.the clothing rental markets in U.K. has raised from 2012 to 2019.More than 90% of Rent the Runway customers come from good old fashioned word of mouth.