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Why is it important to create a visual consistency across all pages at a site

Why is it important to create a visual consistency across all pages at a site

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Following points descibe the importance of visual consistency across all pages of a site:

- Visual Consistency increases the usability: due to the structured format and design of the site, the usability increases manifold.

- Effective communication with the user: with visual consistency, the user can seemlessly and effecitvely communicate with the most important element of the site. Quick response should be made available for the user to give quality experience.

- User Sensitivity: Visual Consistency helps in building the user sensitivity. The user feels more responsive and emotional to the site. It helps in holding the user on the site for a longer period of time.

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