Question

1. Define Clusters. Search the Internet and come up with three clusters of customers who shop at eBay (provide a schematic view of the three clusters.

Answer 1

clusteriog dato m based on th e bam acconding to thei similaies clusteming is the ooress meaningf Sub-classes, cuteaclustersS unsupevised Leoning uStering is a method tror aHempts uncovenrite naturseu guping and Staristicol of data disto buhion distのbrio and. Staristica, grouping mears er Hiesoci ustering often, a measune of distaoce Fo poio to paint s used to End obic carego a pont Shoud beiong to as oitb or braersk don Sers oF clustess based Hiemochicod clustemns seers tu pu'spos e data sers monteing geo Spaticu bio-medica beiong to +ne Simitors objects ose grouped in one ctus objeds one and dissimil anothers custer

9) hs childaen ausiened aoand hers sYi1is come hogethe asSemble 1s-small moup-of thing -people aa e. c 부ㅡㅡ segmentation-tang ting- and-positioning aelaled--4s--maak eing decisions and Offosta assosiateo asidb Abe identification of specitic gnaip thin ahe populasion Ahat a do aims to Se its 9esvices 0 asion twhesees angeting implies chossing specific poups identi fication as a resut f segmeation A Se products asfe ohe belection of the maksting mis Ahe msi saitahle for the dongel egmeni sunvice can be deuideol inio uう30 positionin 2

ankel place nelens to an online mas ket place uailable od sbaycom The compan use mtiirgmeni tpe of positioning fos 4ha maxv ea pla.ce and accoadingly esploits more Ah9e one ssgment with diffeseni Surorce 10 pischase Aickeis to ihe gamasoncei& Aheae Shows and to seu irwess the positioning sbo used Tor siubHus can be d Criaa he comp s sanuices acc da changes in he meni cla ssifiee st is palfoams include a colection of ranch Such a maskesplace eo classiiied and osher e o uses mettiseg ment pasitiooing bo seu 15 classitreds suyices

Behaviora Degree of Hard core loyals' Hard core Hard core loyals' Switchers loyalty loyals' Soft core loyals' Switchers' Benefits sought Saving time Range Convenience Saving time great range of products and services Saving time Earning money Convenience Personality Easygoing, Easygoing, Easygoing determined determined determined and ambitious and and ambitious ambitious first-time users and regular users User status non-users potential users, first- time users, regular users, or ex-users of services non-users, potential users and regular users Psychographic Social class Lower class,WorkingLower class, working class, middle class class, middle class and working class and middle and upper class upper class class Lifestyle[1] Resigned, er, Explorer and Resigned, eformer struggler and mainstreamer mainstreamer, aspirer, succeder, explorer and reformer.

Type of segmentation criteria Segmentation eBay target segment Marketplace StubHub Classifieds International International USA Urban/rural Urban/rural Urban/rural 16-60 Region Density Age Geographic 16-40 20-60 Demographic Gender Males & Females Males & Females Males & Females Bachelor Stage Bachelor Ba Newly Life-cycle stage Bachelor Stage New Married Couples Stage New Married Couples Full NestI Full Nest Full Nest II Full Nest II Married Couples Full Nest I Full Nest II Full Nest III Empty NestI Empty Nest II Solitary SurvivorI Solitary Survivor II Full Nest III Empty NestI Empty Nest II Solitary Survivor I Solitary Survivor I Occupation Students, Students, employees, employees, employees, professionals professionals professionals Students,

c:1c.rrr..のry cluskroog i the process of s objedts chile doln based on dato Sirni 1croty and then assigo the Laubels to Anegcups ge clusteaingoe classi Ficari or) İSthat, İ+ is ad aptableto chonges and heps siogle out useFau Fearunes tbat aishnguish diffesent gooaps 斤pplication of cluster Anartsis cluserng anaけsis is broadly used in data anatsis aod irmage prpcessiog m a Fed of biolog!っ仆can be used to categooze genes coltn Similas Funconalies and gain insight into Shu c ture rりherenim documents on the coeh foซ.in Formahon discovery seech no oredi+ applicoHODS Such os de Cond Fsciad