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Erosion costs. Fat Tire Bicycle Company currently sells 39,000 bicycles per year. The current bike is a standard balloon-tire
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Answer #1

Erosion cost is the contribution margin lost on existing bike = (100-40)*7,500 = $450,000

Net benefit = (370-225)*15,000 – 450,000

= $1,725,000

Yes, should be introduced since net benefit

i.e. B

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