Sizing-up marketing management involves a. identifying the firm’s strengths and weaknesses related to marketing b. identifying...
Sizing-up marketing management involves
a. identifying the firm’s strengths and weaknesses related to marketing
b. identifying the target market
c. identifying the appropriate marketing mix
d. all of the above
Homework Answers
Answer:
(d) All the above
Reason:
Sizing-up Marketing
management
After deciding about product which will be going to sell to the
market, the next step is to conduct market research and gather
knowledge about industry, consumers, competition.
It includes the identification of firm's Strength, weaknesses
related to marketing, identifying target market and appropriate
marketing mix.
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