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7. Dustin, Lucas, and Eleven have a monopoly on the sale of Pet Rocks in Hawkins, Indiana. Dustin wants to sell as many rocks
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Demand D slopes down but remains above the MR. ATC is a falling curve when MC is falling. Here MC is a flat line so AC is above MC but it is also falling

Pet Rocks AC MC MR 0.00 0 Quantity of Pet Rocks Price of Pet Rocks/ Costs ($) D

b) Dustin wants to sell the maximum units at no loss. This will result in a price that equals ATC. Hence Qdustin is determined where P = ATC results in a price Pdustin

Pet Rocks Pdustin MC AC MR 0.00 Qdustin 0 Quantity of Pet Rocks Price of Pet Rocks/ Costs ($) D

c) Lucas wants to maximize revenue which means marginal revenue is 0. This is shown by the quantity Qlucas and Price Plucas

Pet Rocks Plucas AC MC MR 0.00 Qlucas 0 Quantity of Pet Rocks Price of Pet Rocks/ Costs ($) D

d) Eleven wants to maximize profits which occurs when MR = MC. This is shown below

Pet Rocks Peleven AC MC MR 0.00 Qeleven 0 Quantity of Pet Rocks Price of Pet Rocks/ Costs ($) D

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