Why do you think communication is vital to the success of every business organization? Explain briefly in three paragraphs
Answer :
Communication plays important role in the success of the business. It is the responsibility of the management to make effective communication plan as per the business needs.
In an organization, ,downward communication refers to the communication where it is directed from upper to lower level. Upward communication refers to the communication where it is directed from lower level to higher level in an organization. Horizontal communication is the communication that is directed across functional areas at particular level in an organization.
The benefits of using communication plan in managing business are:-
Irrespective of the industry, any business organization wants to work as a close nexus of stakeholders whose interests are interrelated. On one side, it must work seamlessly with the supplier base while on the other side, it wants to develop relationships with the customer and community. Similarly, to improve the internal efficiency, it wants to minimize the functional barriers and let the employees work together as a team.
All these are possible only when there is an effective communication among the organizational stakeholders who include the suppliers, employees, customers, community and so on. In doing so, the organization can realize the following benefits.
All the above benefits of communication lead to better financial results and significant improvement in the bottom line.
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