Homework Answers
1. True. Sellers were in the position of influence the Sales need to trust marketing to bring in the customers. Sellers and customers both want more benefits.
2. True.
3. False. 7 habits of business success are Cultivates Inner Networks; Becomes Customer-Centric; Acts with Humble Honesty; Fosters Adaptability; Focuses on Opportunities; Finds a Better Way.
4. True. Top management sets the top strategies and goals for the company.
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Modern Sales and Marketing places an emphasis on the sellers needs versus the needs of the...
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Question 1 (1 point) Generally, channel objectives are formulated on the basis of the needs of...
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Give two separate opinions The marketing concept is a philosophy which bases a business' success on...
Give two separate opinions The marketing concept is a philosophy which bases a business' success on the wants, needs, and satisfaction of their consumer base (Finch, 2012, 1.1.) This philosophy places consumers at the forefront of the money-making aspect of a business. Without proper marketing, a business will miss out on a lot of profit. Marketing is a great way for a business to build notoriety among consumers. By taking into account the feedback they receive from their past consumer's,...
Question 1. Sophisticated firms have learned the marketing lesson that: Select one: a. Existing customers do...
Question 1. Sophisticated firms have learned the marketing lesson that: Select one: a. Existing customers do not usually spend as much as new customers. b. It is a lot easier to find new customers than to keep existing ones. c. Their focus should be on the 4 P's and not the customer. d. It is a lot easier to keep existing customers than to try to find new ones. Question 2 According to the hierarchy of needs, which type of...
---------------------------------------------------------------------------------------------------------------------------- a. Sales promotion b. Horizontal marketing system c. Supermarket d. Informative advertising e. Personal...
---------------------------------------------------------------------------------------------------------------------------- a. Sales promotion b. Horizontal marketing system c. Supermarket d. Informative advertising e. Personal selling f. Vertical marketing system g. Wholesaling h. Persuasive advertising i. Selective distribution j. Reach k. Comparative advertising l. Exclusive distribution m. Advertising n. Indirect channel o. Frequency p. Intensive distribution q. Promotional mix r. Convenience store s. Retailing t. Hypermarket u. Publicity v. Channel level w. Franchising ------------------------------------------------------------------------------------------------------------------------------ 1. Contractual agreement between a parent company and an individual or firm that allows operation...
Need help answering marketing questions. Which statement best defines a market? - organizations with products that...
Need help answering marketing questions. Which statement best defines a market? - organizations with products that satisfy people’s needs and wants. - people with a need and a want for a product. - people with the desire and ability to buy a product. - People with the desire and the need for a product. 2. The Detroit Institute of Art (DIA) creates a series of ads featuring upcoming exhibits. Frank, after seeing the ads, spent several days at the DIA...
Tell me wether each statement is true or false: 1.Factors that cause the rivalry among competing...
Tell me wether each statement is true or false: 1.Factors that cause the rivalry among competing sellers to be weak include low buyer switching costs and rival sellers that are relatively equal is size and capability. 2.High labor productivity (especially if the production process has high labor content) is a good example of a manufacturing-related key success factor. 3.Whether the company’s sales are growing faster, slower, or about the same pace as the industry as a whole, thus resulting in...
Assignment 3: Introduction & Environmental Analysis, SWOT, Marketing Objectives (Goals) Marketing 4100 Directions Total Point Value:...
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Marketing Planning Helps Dunkin’ Donuts Score Big in Coffee Customer Loyalty A key goal for a...
Marketing Planning Helps Dunkin’ Donuts Score Big in Coffee Customer Loyalty A key goal for a marketing manager is to make sure that the company’s brand stays relevant. Successfully realizing this goal requires a marketing planning process that is both thorough and grounded in best practices, and also flexible enough to allow the firm to react to (and hopefully stay ahead of) changing customer preferences and shifts in values. Over its 67 years in business, Dunkin’ Donuts has shown that...
Question 6 (1 point) in the A pH versus rate curve with an inflection point at...
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