Question

For these three marketing strategies:

Concentrated Marketing

Market Segmentation by Benefits Sought,

and Differentiated Marketing

Briefly define the meaning of the strategy in your own words.

Answer 1

1) concentrated marketing is nothing but fixing the target market in a very fine way as possible and then developing the product and selling it accordingly and for instance a product like Gucci has a very concentrated market of luxurious and high end individuals

2) market segmentation by benefits sought is nothing but the segmentation of the market of dividing the market into various segments in such a way that it would be according to the benefits served and for instance consider the product Horlicks where the children Horlicks is for the children and women's Horlicks is for women who lack nutrition etc and here the benefits are different for different segments

3) differentiation marketing is is nothing but the treatment with respect to product or service for various segments and for instance consider dove shampoos and for the segment of United States you get to available the shampoo in a bottle but for the segment in India where income levels are low sachet system worked out industry differentiation with respect to various segments are done for the same product