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are the eco-promises that companies communicate about their products and services helpful example( consumers can make...

are the eco-promises that companies communicate about their products and services helpful example( consumers can make better decisions) worth the time and financial investment?

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This is the most convincing statement. Environmental degradation has become the most predominant problem in society. it must be tackled at earliest. Now firms are acting in most socially responsible manners. Eco-promises seek to communicate that products have been developed keeping in view the possible impacts on environments or these products are environmentally friendly.

it also saves the research time of customers or consumers, thus there will be a rise in the utility of consumers. Consumers also develop positive attitudes toward such firms. thus, it must be followed by the firms. Many firms have been benefitted by such initiatives.

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