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4. How does factor weighting incorporate personal preference in location choices?

4. How does factor weighting incorporate personal preference in location choices?

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Factor weighting is a process of assigning weights to various factors which are then used to rate the alternatives. Personal preference is one of such factors and weight is assigned based on the level of preference (Eg., very high, high, low, very low). This weight given to the personal preference is considered while rating the alternatives. This is how factor weighting incorporates personal preference in location choices.

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