STATEMENT A: In the communication process, the receiver encodes the message into words and images and...
STATEMENT A: In the communication process, the receiver encodes
the message into words and images and communicates it to the target
market.
STATEMENT B: Product placement refers to placing the product
prominently in retail locations.
A) Both statements are true
B) Both statements are false
C) Statement A is true, Statement B is false
D) Statement B is true, Statement A is false
Homework Answers
The correct answer is option B, i.e. Both the statements are false.
In the communication process, the sender encodes the message and the receiver decodes the message.
Product placement is an advertising tool in which products and services are marketed by carefully integrating them into the overall storyline of a video production that reaches the masses.
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