Question

From a marketing perspective how is the value proposition for FedEx analyzed?

Answer 1

HOW THE VALUE PROPOSITION FOR FedEx IS ANALYZED FROM A MARKETING PERSPECTIVE

FedEx is a parent company which provides stratergic and also logistical support for the operating divisions which includes FedEx frieght, FedEx express, FedEx ground, FedEx services
These various entities collectively compete. They are all managed co-operatively under the brand name of FedEx but operate relatively independent from each other.

1) Creation of superior customer experience
The gap in the multichannel experience of customers is a significant challenge. If the gap is addressed well then by creating the superior cross channel customer experience the company can build a competitive advantage.

2) Product and channel capability alignment
The growth of a product heavily depends on the capabilities of the channels used or applied. Hence it is important to establish a process in order to support the channel selection in the product life cycle management. A dedicated FedEx team is working with the strategic clients in order to collaborate on the optimum utilization of the new product.

3) Differentiating of multichannel value proposition
With the advancement in the technology, Products are being commoditized and the innovations of a product are copied at an faster rate. The approach in order to increase the return on the new product is multichannel management. The high cost and the long cycle time which is involved in the channel process change, channel management will provide a Differentiating value proposition which is difficult for the competitors to imitate.
By combining the multichannel management and the product innovation, FedEx has substantially minimized unnecessary handling and reduced transit time which results in maximized cost savings.

4) Customer migration to the right channel
Migrating Customers to the different and right channel for the purpose of cost efficient growth is not an easy task. Because of changes in the economic value, channel preference, economic needs of different Customer segments, the channel migration programs should be designed accordingly. FedEx dedicates an expert team to handle claims high volume. These claims are complex and requires expertise from different functional areas. FedEx has improved the visibility and accessibility to online claims.

5) Operationalizing excellence
Putting of the right tools and processes in the right place may not be the easy part of content Marketing. But FedEx establishes lines of communication and removes complications drawing the team to achieve their goal of enabling content Marketing excellence.

6) Building strong brand
Logistic services in the supply chain can be understood as a service offering, which competes with the large number of logistic companies offering comparable services to majority of the same consumers. As consumer prefers potential providers in the extremely competitive market place, logistic service suppliers should find a way to distinguish their service offerings in order to compete. One of the best method is building strong brand name. FedEx has evidently distinguished itself by having a successful brand management. This signifies Customer based equity which happens when the customers have a high level of awareness and familiarity towards the brand.