Question

10. Research on the internet to identify an example of a Unique Selling Proposition “USP”. Describe how this “USP” differentiates its offering and to what consumer need it is appealing to.

Answer 1

Unique selling proposition makes the business better than the competitors. The specific benefit gained through this will encourage the business in the market when compared to other competitors. This has influence in market strategy, messaging, branding and copyright and some market decisions. This USP give more focus to customer needs and values.
Death wish coffee is an important example of USP. This will cater the needs which give extra kick in the cup of joy instead of selling world’s strongest coffee. This coffee is untouched in the crowded global coffee market. This will attract every kind of coffee drinkers. There is also a refundable approval for the customer who does not like the coffee. This USP will make the customers differentially and give the services different for different customers.