Question

10. Research on the internet to identify an example of a Unique Selling Proposition “USP”. Describe how this “USP” differentiates its offering and to what consumer need it is appealing to.

Answer 1

Answer 1) Unique selling preposition (USP) alludes to the one of a kind advantage displayed by an organization, administration, item or brand that empowers it to stand apart from contenders. The remarkable selling recommendation must be a component that features item benefits that are important to customers. The best USPs straightforwardly addresses a particular need experienced by an organization's optimal client. An incredible one of a kind selling prop, in some cases known as an incentive, ought to likewise accentuate what singular quality isolates a business from its opposition.

The company which I am going to talk about is Samsung Smartphone’s and the product is Galaxy S series. Samsung is always known as a brand which brings latest technologies in the market such a finger print sensor, bezel less display etc and Samsung as a company believes in creating differentiation and follows the USP rule, the USP of Samsung Galaxy S series line up is the Curved display that they provide in their phones that is the different point of Samsung which they do from customers, from Galaxy S6, to S7, S8, S9, S10 the company launched curved display phones where no other company was allowed to launch curved phones because they had their copyright which now they have declared null. Talking about what customers need different is, customers just want their product to have something unique and different from that of the competitor for customers this is USP Unique selling preposition of a product and it attracts them towards the product most.