Question

Week 6 Diffusion of Innovation, your post must be composed of at least 150 words.

Select a purchase you recently made and take the five stage-model of the Consumer Decision Process and explain the stages you went through to make that purchase.

Answer 1

I have purchased a smartphone brand name is Motorola. Now , i shall be describe my decision making process in the following headings:

1) Need Recognition:

I decided my needs for possessing a smartphone. I have a specific budget which was given to me by my elder brother. I have to utilize the phone to surf the internet and chat with friends . Apart from this , A good camera is also my one of the needs.

2) Information search through different sources:

I asked my close friends and family members. Even , i read blogs related to technological advancement in smartphones industry. People suggested me many brands like Samsung, Apple , Redmi , Real me, Honor , Motorola, HTC , Nokia etc.

3) Evaluation of alternatives obtained:

I given rating to my proposed phone under 05 major categories battery backup, camera, budget , overall quality and added features. Then , i ranked each brand with a total marks of 25. Each items were given 05 points rating.

4) Purchase decision making:

I choose Motorola due to its almost equal rating points with Samsung. Actually, both have same rating by the way . I decided Moto due to its established image in USA. Apart from this, i choose my indigenous brand of smartphones.  

5) Post purchase behavior or Feedback:

Customer support desk called me after one week of my purchase. I feel good after owning a great product from the company Motorola.