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4. Explain, in your own words, the two routes the text identifies for building trust. (4)
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Answer #1

Two primary approaches exist for establishing trust in a negotiation:

  • Cognitive route involves building trust based on rational and deliberate thoughts and considerations. It arises from accumulated knowledge that allows individuals to make predictions.
  • Affective route involves building trust based on highly subjective, emotional factors. It is built through perceived feelings of security and strength of the relationship.
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4. Explain, in your own words, the two routes the text identifies for building trust. (4)
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