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Consider your own behavior as a consumer. To what degree do you follow the patterns, trends,...

Consider your own behavior as a consumer. To what degree do you follow the patterns, trends, and ideas described in the textbook? How do you search for information about products? What attitudes, values, and beliefs drive your own purchasing decisions and actions?

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Answer #1

As a consumer, I do follow the common patterns, trends, and ideas of consumer behavior. I give attention to products through common advertising mediums such as social media ads, and television ads. I look for more information regarding the same on the products reviews website. This helps me in implementing a decision-making process based on the products I am buying.

For routine products, I don't spend much time on decision making whereas expensive and one-time buy products require extensive decision making from me in terms of research. Also, companies using environmentally friendly means of operations attract me more than those who don't which helps me in deciding the ultimate product.

Therefore, my attitude towards the companies, personal beliefs and values also play an important role when making a purchasing decision.

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