Question

PROGRAMME BACHELOR OF COMMERCE IN SUPPLY CHAIN MANAGEMENT MODULE SUPPLY CHAIN MANAGEMENT 2A TOTAL MARKS 60 MARKS Identify any logistics and supply chain related organization of your choice and write a report on the following: 1. Find out the mission statement of the organization, from the said mission statement: 1.1. find out why the organization exists? (5 Marks) 1.2. What are the core values that are important to the organization? (5 Marks) 1.3. Discuss the organization domain and how the organization can have an operations and supply chain strategy that is consistent with the business strategy. (20 Marks) 2. Draw a map of the supply chain for the company, including the suppliers of key materials? Identify which supply chain partners are upstream and which are downstream? Which partners are first-tier suppliers and which are second-tier suppliers? (20 Marks) 3. Identify and discuss different order winners and order qualifiers of the organisation. (10 Marks)

Answer 1

IMPORTANT PLEASE READ***********As per New Revised Chegg guidelines we can answer only one question per post, and you are also bound to post only one question per post. So please understand my concern and DO NOT DISLIKE THIS QUESTION for this reason. Everyone must follow them. If possible, please show your support by liking this answer. Your one like can really help us so much. Thank you in advance for understanding and liking this answer**************Mission Statement- A formal summary of the aims and values of a company, organization, or individual.

"a mission statement to which all employees can subscribe"

The Starbucks mission statement is more than words on a piece of paper – it’s the philosophy that guides how we do business every day.

The Starbucks mission statement

Establish Starbucks as the premier supplier of the world's finest coffee while maintaining our uncompromising principles as we grow. The following six guiding principles will help us gage the suitability of our decisions:

• Provide a great work environment and treat one another respectfully and with dignity.
• Adopt diversity as an essential component in the way we conduct business.
• Apply the highest standards of excellence to our coffee purchases, roasts and fresh deliveries.
• To develop customers enthusiastically satisfied all the time.
• Provide a positive contribution to our societies and our climate.
• Recognize that our future success depends on profitability.

2.

Starbucks core values

• To create a culture of warmth and belonging where all are welcome.
• Acting with confidence and calling into question the status quo.
• To be present, to relate with honesty, dignity and respect.
• To give our very best in everything that we do, to keep ourselves accountable for outcomes.
• We are guided by results, by the lens of humanity.

3.

Starbucks aims to create and distribute environmentally sustainable goods. Starbucks integrates proactive supply chain management as one of its successful strategy.

Starbucks has embarked on four big projects to streamline their supply chain. Employees are made of

• Preparation: Staff working in the "preparation" unit concentrate on output planning, launching of new products and replenishing.
• Sourcing: First, there are two sections to the sourcing group: "non-coffee" and "coffee."
• Making: The "make" division is involved in any kind of production, including in-house or contract manufacturers.
  Lastly, the "deliverer" group is made up of transportation, storage, and customer service personnel.

Organizational culture is nothing but the ideals, beliefs and expectations which are expressed in an organization through the actions of the employees. Organizational culture is an important aspect of an organisation's improved performance and success.

Starbucks ' organizational culture is about creating a great work environment by treating one another with respect and dignity. We are committed to safeguarding the environment. We always regularly prepare their staff so they will have good knowledge of the products they offer. We always focus on delivering excellent customer experience.

Any business ' success hinges on its business strategy. Marketing strategies are made taking into account all the factors such as customers, competitors, type of product etc. A company's same strategy may not fit well for different marketing conditions, hence making strategies based on changing conditions with other parameters in mind is important.

Starbucks ' business strategy is differentiation strategy and Porter's Generic Strategies focus on differentiation strategies. Differentiation strategy refers to product or service development that delivers unique benefits or features that the customers value. Also, the customers perceive to have better product than that offered by the competitors.

Focused differentiation companies are those where they deliver a very small target market for unique products. They place more emphasis on service. Starbucks focus on differentiation strategy by making products with unique features and that attracts the customers. This focuses on the consumers willing to pay more, while retaining the premium price and achieving competitive advantage. The benefit of differentiation strategy is that it helps to create value for the unique nature of the brand and the product. It helps build great customer loyalty and requires very little resources.

Starbucks succeeds in building customer loyalty by providing unique products for specific consumers and also concentrating on delivering outstanding customer service.