When used in health promotion, a social marketing approach aims to encourage people to make which...
When used in health promotion, a social marketing approach aims to encourage people to make which of the following behaviour changes?
Select one:
a. Accept a positive behaviour; reject the adoption of a detrimental behaviour; modify an existing behaviour; or abandon completely a detrimental behaviour
b. Accept a positive behaviour; modify an existing behaviour; or abandon completely a detrimental behaviour
c. Reject the adoption of a detrimental behaviour; modify an existing behaviour; or abandon completely a detrimental behaviour
d. None of the above
Homework Answers
1. Answer: a
When used in health promotion, a social marketing approach aims to encourage people to make behavior changes to accept a positive behavior, reject the adoption of a detrimental behavior, modify an existing behavior, or abandon completely a detrimental behavior. Social marketing in health promotion influences individuals to accept, reject, modify, or abandon a behavior to achieve a healthy lifestyle.
The other three options can not be considered as the answer as each one lacks all the four behavior changes; accept, reject, modify, or abandon.
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1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
(1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...
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