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Define Customer Relationship Management. What are the keys to making it work? Why do you think...

Define Customer Relationship Management. What are the keys to making it work? Why do you think that Customer Relationship Management may fail to achieve its goals?

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Explanation The main focus of customer relationship management (CRM) systems is to create a better connection between companyHow partner relationship management and employee relationship management are related to CRM: CRM software can include tools tTools and capabilities of CRM software for sales, marketing, and customer service CRM systems have sales force automation (SFCustomers will feel that they are getting special treatment when they are offered products and services that are specific toOperational vs. analytical CRM: Operational CRM consists of the tools for SFA, call center, help desk, and customer service s

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