Question

Discuss motivation and major traits that have been examined in consumer research Traits that include

materialism ,innovateness, need for cognition, competitiveness, productivity orientation,, consciousness

Answer 1

Individuals are roused by numerous things, some positive others not. Some inspiring components can move individuals just a brief timeframe, similar to hunger which will last just until you are sustained. Others can drive an individual ahead for a considerable length of time.

MOTIVATION

Motivation is the main impetus inside people that instigates them to activity. Motivation is the enactment or empowerment of objective arranged conduct. Motivation might be natural or outward. The term is commonly utilized for people at the same time, hypothetically, it can likewise be utilized to depict the reasons for creature conduct also. As per different hypotheses, inspiration might be established in the fundamental need to limit physical agony and expand joy, or it might incorporate explicit needs, for example, eating and resting, or an ideal item, side interest, objective, condition of being, perfect, or it might be credited to less-obvious reasons, for example, philanthropy, ethical quality, or maintaining a strategic distance from mortality. Needs are the center of the showcasing idea. The various studies of Motivation alludes to all the procedures that drives in an individual to see a need and seek after an unequivocal action plan to satisfy that need.

MATERIALISM

Consumer Materialism is the value or the importance which a customer gives on the buying and possession of any product.
In consumer materialism the three factors which are focused upon 1)The thought that possession of any object will lead to happiness . 2)Measurement of success of self as well as of others is on the basis of ones possession of materials . 3)The meaning of possessing any object in one's life . Materialism is more than a mere possession of any product , materialism is the possession of objects which have societal standard or which are looked upon by others and display of it in a way which inspire envy .
Materialism has its role not only in the individuals life but at the same time it has its relation with the economy .The researches reveal that the materialistic difference betweeen the individuals is due to the the factors like , media exposure, lifestyle , peer group and family factors .
For the market , materialsim has its relation with the so called Status goods , the uniqueness of the product , the rareness and the aesthtic beauty of product.

INNOVATENESS

Innovateness is the factor which depends completely upon openess of the consumers towards the new products which comeup in the market . Here the demand and the requirement of the innovation depends at the same time. The technology advancement is also a factor which has to be kept in mind while dealing with innovativeness.

NEED FOR COGNITION

Need for Cognition is one such factor which mainly focuses upon the persuasion of the individuals through the cognitive pathways . Cognition or the mental process acts as a major pathway for the accumalation of information . In consumer behavior the cognitive persuasion can be a role player of the growth of any product .

COMPETITIVENESS

Competitiveness has different meanings to different market dealers , for some it can be the quality products being served to the consumers, for others its about the maximum sales in the market.

Competitiveness is very much neccessary for the growth of the product and for the better source of help for the consumers. The improvement of the technology with the competition can be a deciding factor for the growth of the product market.

PRODUCTIVITY ORIENTATION

Productivity orientation is the awareness and popularity of the product among the consumers . Here the various factors of advertisements , quality service and the amonut of selling will decide the productivityand growth . The better the orientation of the product the better it will be easy to see the level of massess getting attracted towards it .

Here the product orientation has its relation with that of the attraction and the attention it creates around it and has relation with the demand also.  

CONSCIOUSNESS

Consumer behavior can be influenced by the various mental acts which goes around the outside of conscious awareness .

There are three factors which play their role in the consciousness of the consumers . The first one is the environmental features which trigger the consumer to buy . The second one is the product itslef and the third one is the outcome of the automatic process of getting attracted towards any product.