Question

1. List at least 2 types of options for increasing nonmonetary disincentives for competing behaviors:

2. What is the objective of the Promotion tool?

3. What is the benefit of a Creative Brief?

4. Name four advertising media channels:

Answer 1

Step 1: Compulsory community service and embarrassment in public are examples of non-monetary disincentives that can be used to encourage the particular audience for not doing something by imposing fines or tickets. Different threats help to persuade or motivate.
Step2: There are four tools of promotion- advertisement, promotion of sales, relation with public and direct marketing.
These help to build a successful marketing strategy.
With the help of these tools, the message of the company is communicated to the consumers.
Step 3: Creative brief provides the correct path to web designers. It is a single-page document that arises during the 'definition' phase of development of the website.
It gives inspiration to the creativity in your design team.
It gives information about branding, marketing, and demographics.
It lays the foundation for the development of creative deliverables for clients to creative professionals.
The following questions are answered by creative brief:
a). what is the project?
b). For whom is it?
c). Why it is done?
d). What is needed to be done?
It is helpful for the client as well as the design agency.
Step 4: Channels are -
Newspaper or magazines
Television, radio
Hoardings
Exhibitions and fairs