Question

1. How can purchasing use social networking, such as Facebook and LinkedIn) to improve daily performance? Give specific examples

(purchasing and supply chain management course)

Answer 1

Social media marketing is playing vital role in business development through communicating with target market, finding customers , effectively marketing possible with social media, improving the responsiveness , competing with competitors, online presence , large size of customers data , social media is affordable, social environment and much informative.

Purchasing use social networking like Facebook, Twitter, YouTube and LinkedIn to improve daily performance through sharing products or services key features, sharing live video. Sharing information about special discounts and sharing the experience of existing users on daily basis. Companies are boosting their sales with help of Facebook tools for business growth and promotions and Google tools of promoting business locally and increasing the market share and business profits.

A retail company can increased its daily sales through the sharing discounts on grocery items, new arrival etc on social media and can attract the customers to visit its retail store through online and offline.

Suppose proctor and Gamble company is launched a new shampoo and company share the video and advertisement of that new products on social media and with the help of social media product with be became globally famous within a minimum time and social media users give their response on it.