Giving a name to distinguish the product of firm from others is
a) grading
b) branding
c) packing
d) labelling
The correct answer is branding A brand is the identity and story of a company that makes it stand out from competitors that sell similar products or services. The goal of branding is to earn space in the minds of the target audience and become their preferred option for doing business..
When a brand gets registered and legalized it is called a) branding b) trade mark c) copyrightd) label
During the growth stage of the product life cycle, promotional expenditures are made to increase loyalty and differentiate the product from competitors’ brands. In addition, marketers seek to influence_____________ to carry their product. A. manufacturers B. retailers C. government agencies D. not for profit agencies E. competitors A global market-entry strategy in which a company produces goods in one country and sells them in another country is referred to as __________. A. exporting B. direct investment C. countertrade D. licensing...
25. Multiproduct branding is: A. a statement indicating the liability of the manufacturer for product deficienclS. f their contents. B. a strategy where products are given no identifying names other than a C. a branding strategy in which a company uses one name for all of its produs D. a branding strategy in which manufacturers produce products but sell tn wholesaler or retailer, also called private labeling or reseller branding ne name or all of i prdanier he bf a...
Marketing starts from a) advertising the productb) personal sellingc) identification of customer needs d) none of these
all of these allow a firm to differentiate its product, except All of these allow a firm to differentiate its product, except a. Limiting availability b. Reducing quality c. Advertising d. Product branding
Which of the following is not an element of marketing mix a) product b) price c) promotion d) possession
A no personal form of presenting information regarding a product isa) advertisingb) salesmanshipc) personal selling d) sales promotion
17. Pirated products tend to be of quality. Select one: a. special b. none of the above c. high d. lower e. good 18. With respect to product categories analyzed on the basis of sales turnover, a_____________ product is one where the product is only a small portion of the subsidiary’s overall sales. These even might be “dead-weight” items. Select one: a. core product b. filler product c. niche item d. seasonal product e. cultural product 19. Brand piracy might...
In ________, a current brand name is used to enter a completely different product class. A. brand dilution B. generic branding C. brand extension D. line extension
CengageNOWV2 Online teaching and learning resource from Cengage Learning Calculator Activity Rates and Activity-Based Product Costing Hammer Company produces a variety of electronic equipment. One of its plants produces two laser printers: the deluxe and the regular At the beginning of the year, the following data were prepared for this plant: Deluxe Regular Quantity 100,000 800,000 Selling price $900 $750 Unit prime cost $529 5483 In addition, the following information was provided so that overhead costs could be assigned to...