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What is Molto Delizioso’s business-level strategy? Note that Five business-level strategies are discussed in chapter 5....

  • What is Molto Delizioso’s business-level strategy? Note that Five business-level strategies are discussed in chapter 5.

  • What is a customer centric business strategy? Is Molto Delizioso’s strategy customer centric?

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Answer #1

The 5 major Business Level Strategies

1: Cost leadership

2:Differentiation

3: Focussed Low cost

4: Focussed Differentiation

5: Integrated Low Cost/Differentiation

Out of the abovementioned 5 BLS, Molto has followed the cost leadership strategy. Post-brexit, the devaluation of the currency and disturbance in the exchange rate has forced the Italian coffee maker to offer lower priced products, in order to maintain profits. It can also follow the one price method, by providing the same price for its products in different countries.

Customer centric strategy means to put your customer first, while devising any sort of plans, ideas or business schemes. A great customer experience along with proper customer service. No. Molto Delizioso's strategy is not customer centric.

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