Question

Research and write a synthesis of your findings on one of the following topic How does artificial intelligence change the way businesses and organization interact with customers? Your paper should be 500 words minimum, APA formatted, and include a minimum of 2 relevant sources.

Answer 1

Classified broadly, we can define artificial intelligence as constellations and groupings of technologies that may include natural language processing, machine learning, reasoning, and perception among others(Nadimpalli,2017)¹. Artificial intelligence is existent for the past 65 years. Apart from the robotic concepts, artificial intelligence also includes other and broader technologies including speech recognition, search engine, object detection, and gaming and learning structures. For the businesses, artificial intelligence has tremendous scope towards improving consumer service and assessing customer needs, among other benefits. Artificial intelligence may also have specific applications in areas including crime detection, healthcare, and others.

Changes Brought By Artificial Intelligence To Business And Consumer Interaction

The modern improvements in technology, growth in media channels, and the wide expanse of the internet improve societal consciousness. Frequent exposure brings the consumer the necessary know-how about the recent technologies, while personal experience and customer word-to-mouth/social media messages also help common people know more about artificial intelligence and its benefits in real life. Increasing education levels across the world also make people more curious about the ideas, avenues, and use of artificial intelligence. Businesses interact with consumers on a different level now with the use of artificial intelligence. User interfaces are now more smart and simple. Artificial intelligence may be a key differentiating factor as well, and a core competency model for a business to gain and retain customers. Here is how artificial intelligence is changing the way businesses and customers interact.

Creating an Improved Brand Experience

Consumers can experience more efficient customer service through the use of artificial intelligence. For instance, the powerful chatbots can interact with an infinite number of consumers at a single time, which was never possible through human customer service. Artificial intelligence also brings ar more consistent brand experience for the consumers. The deep learning algorithms of the chatbots help then ingest and decipher largest volumes of historical customer data, which improves customer service.

Improved Marketing

Artificial intelligence is also helping businesses create a more sophisticated marketing campaign and this may be quite surprising and attractive for the customers. For instance, the Sephora KIK Bot shares the different tips, tutorials, and videos for the products (and their use) related to face, hair, lip, and nail care. The bot will automatically recommend certain products to consumers on the basis of their purchase and individual history and these products can be shopped online and offline. The new marketing measures help the businesses fulfill customer needs precisely while the customers also get a delightful shopping selection and purchase experience.

Improved Products and Services

Artificial intelligence helps marketers and businesses obtain large amounts of valuable information, which was never possible through the use of fill-in forms or group surveys. The companies can use chatbots and obtain the views of millions of consumers at the same time. Artificial intelligence also improves the engagement levels and the company gains from valuable feedbacks. Businesses can improve their products and services to incorporate new features and to accommodate the wishes and needs of the customers, through the use of AI. Therefore, artificial intelligence is bringing the businesses and consumers closer to each other and making attentive companies customer favorite.

Convenience For the End Consumer

Consumers can now shop for any product through taps and voice itself. On the contrary to what many may think, AI understands customer tone and voice and also gets inputs from emotional intelligence (Alzahrani, 2016)². Shopping takes the least time and the buyers need not fill their details and again and again in the forms. With better comfort and convenience, the attraction of shopping increases for the end consumers. They can also save their energy and time towards accomplishing the more important tasks. In retail, retailers can use artificial intelligence tools to predict buyer behavior more accurately. The consumers also get what they want with the utmost comfort. In healthcare, artificial intelligence improves quality of life and detects risk early on, while also helping in the surgical and patient care.

References:

1. Nadimpalli.M.,((2017, Jan). Artificial Intelligence-Consumers and Industry Impact. Retrieved from https://www.researchgate.net/publication/317644925_Artificial_Intelligence_-_Consumers_and_Industry_Impact
2. Alzahrani.H.,(2016). Artificial Intelligence and Customer Communication. Retrieved from <https://pdfs.semanticscholar.org/9c3b/6f33a37d9c29ad4be4542af4e9514581f61a.pdf>