What kind of research could you conduct or what types of primary and secondary research could...
What kind of research could you conduct or what types of primary and secondary research could be conducted in developing your marketing plan?
Homework Answers
Developing a marketing plan needs a lot of groundwork like
- Identifying the potential market
- Identifying the potential customer
- Demographic attributes like, population, customer, age, custom etc
- The medium of the marketing plan
- Ease of the logistic approach
So in order to gather such data for the first line customer and ground realities, a researcher needs to plan and do the following
Primary research- Survey, sampling, one to one interview, the online survey etc
Secondary research- Data analysis of the firm, data analysis of the bigger firms, logistic chains, buying pattern, consumer analysis report, etc
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