Question

Competitive Profile Matrix on the company Apple. (with References)

Answer 1

Answer:

Apple Organization: Apple is the world leader manufacturer and seller of smart phone. The Apple iphone products are famous and are with highest quality level. Apple products are world leader product which posses highest quality, reliability, technology, features, value etc. Apple does not have any competitor around him. He is leading the world in the smart phone market.

CPM - Competitive Profile Matrix is an essential strategic management tool which helps to compare the organization among the other competitive players in the market. This CPM clearly explains the strong point & weak points of the organization with respect to the competitive players in the market. By looking at this CPM one can easily identify the areas of improvement for future growth of the organization.

The CPM is made on the basis of critical success factors, which are critical for the survival and growth of the organization. On these critical parameters, all the competitive players are measured/evaluated along with the organization. This gives the clear picture of comparison of the organization with respect to the market players.

• Critical Success Factors - Critical internal and external factors which affects the growth of the organization.
• Rating Scale - Rating in CPM is from 1.0 (lowest) to 4.0 (Highest)
• Weight Scale - Weight rating is from 0.0 (lowest) to 1.0 (highest). The sum of all the weight points should be equals to 1.0
• Weighted Score - The product of weight and rating for each organization.

• Competitive Profile Matrix for Apple Inc.
  The below CPM matrix shows the comparison among Apple Inc., Dell and HP Brands
  			Apple Inc.		Dell		HP
  	Critical Success Factors	Weight	Rating	Weighted Score	Rating	Weighted Score	Rating		Weighted Score
  	Market Share	0.1	3	0.3	2	0.2	2		0.2
  	Product Quality	0.2	4	0.8	2	0.4	2		0.4
  	Price	0.15	3	0.45	2	0.3	2		0.3
  	Competitiveness	0.06	4	0.24	2	0.12	2		0.12
  	Management	0.05	4	0.2	3	0.15	2		0.1
  	Financial Position	0.1	3	0.3	1	0.1	1		0.1
  	Web development	0.05	4	0.2	2	0.1	2		0.1
  	Customer Loyalty	0.07	3	0.21	2	0.14	1		0.07
  	Global Expansion	0.06	4	0.24	3	0.18	3		0.18
  	Innovation	0.06	4	0.24	2	0.12	2		0.12
  	Advertisement	0.1	3	0.3	3	0.3	3		0.3
  	Sum	1		3.48		2.11			1.99