Question

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Assignment:

Protein shakes have become very popular over the past several years. Protein shakes are most often targeted for athletes, however they are not solely intended for this population.

For this assignment, pick 1 protein shake brand and type and research the product. It is highly recommended that you use various sources, such as Consumer Reports, medical sources, government sources, and the company that produces the product, when researching the product. Do NOT use just the company’s website. Using the information that you gathered, write a 1 page (12 point font, 1.5 line spacing, 1 inch margins) detailed summary of your findings in which you address:

CITE ALL SOURCES

Examples of Protein Shakes:

Muscle Milk

Boost High Protein

Special K Protein Shakes

Pure Protein

ANSWER THE FOLLOWING;

A. The BENEFITS AND CONS to consuming this product

B. How the product is marketed and who the target market population is

C. Discuss if this product would be beneficial for the target market population to consume

Answer 1

Example of Protein shakes - Muscle Milk

A) The benefits of muscle milk are :-

- It is a milk derived protein blend

- 22gms of carbohydrates per serving

- 6 different flavours to choose.

Disadvantages of muscle milk are :-

- No added BCAA, glutamine nor creatine

- Contain soy protein

- High in fat and sugar

- High cost per serving

B) The product is marketed through advertisement of the benefits and features of muscle milk . Body builders are used do the advertisement and the target market population is the young male youths and the muscle builders .

C) Yes ,this product is beneficial for the target population as it will help them in the proper growth and development of the body . Like every product has its advantages and disadvantages Muscle milk also has its benefits and disadvantages and anything more than a limit is harmful for the body .