Question

Assignment:

Protein shakes have become very popular over the past several years. Protein shakes are most often targeted for athletes, however they are not solely intended for this population.

For this assignment, pick 1 protein shake brand and type and research the product. It is highly recommended that you use various sources, such as Consumer Reports, medical sources, government sources, and the company that produces the product, when researching the product. Do NOT use just the company’s website. Using the information that you gathered, write a 1 page (12 point font, 1.5 line spacing, 1 inch margins) detailed summary of your findings in which you address:

CITE ALL SOURCES

Examples of Protein Shakes:

Muscle Milk

Boost High Protein

Special K Protein Shakes

Pure Protein

ANSWER THE FOLLOWING;

A. The BENEFITS AND CONS to consuming this product

B. How the product is marketed and who the target market population is

C. Discuss if this product would be beneficial for the target market population to consume

Answer 1

A. benefits and consequences of protein shakes

protein drinks are only nutritional supplements. they are low infiber, as compared to the plant proteins and lack the benefits of vitamins and antioxidants found in the whole foods. a hifgh protein food can provide much protein than as a shake, can be cheaper and provides additional benefits.

benefits

• it can be used for convenience
  • consuming a protein drink along with your breakfast in the morning gives you stay fuller longer and make you energetic for a long period of time.
• helps in weigh loss
• provide weight maintenanace
• affordable
• can enhance physical performance
• helps increase muscle strength and size

consequences

• nutritionally deficient- whole foods are better
  • it doesn't replace your whole food as it contains all nutrients along with protein
• possibility to over-supplement
• it won't provide instant success
• don't usually taste very good
• some protein drinks like fatty cuts of meat, whole diary products raises cholesterol, increasing your chances of heart diseases
• kidney disease
• osteoporosis and kidney stones
• this may contain harmful substances

B. young, male consumers are the target audience

companies are now developing their marketing programmes to include women, young and old, as well as occasional atheletes and body builders, rather than just professional atheletes and body builders.

The maintarget population are the atheletes and the body builders

C. yes this has both benefits and consequences. because it provides additional energy and it is cheaper in cost. but it doesn't replace the whole foods as it lacks in other nutritional elements.it is beneficial for the atheletes and the body builders as they need extra energy for their needs. so it is beneficial to consume